LEILASALES.COM // WEBSITE DESIGN FOR YA AUTHOR
CLIENT // LEILA SALES, FRONT-END WEBSITE DESIGN FOR DEBUT YOUNG ADULT AUTHOR.
PROJECT// ART DIRECTION / CONCEPT DESIGN / AND FINAL WEB DESIGN (USING LAYERED PHOTOSHOP FILES) FOR LEILASALES.COM, AN.
AUTHOR WHO'S DEBUT NOVEL, PUBLISHED BY SIMON AND SCHUSTER, IS COMING OUT THIS OCTOBER. THE DESIGN WAS MEANT TO MIMIC HER INTENDED AUDIENCE,
YOUNG-ADULTS, TEENS, AND SPECIFICALLY GIRLS. I CHOSE THE COLOR SCHEME TO BE APPEALING TO THE 12-17 YEAR-OLD GIRL'S MARKET WHILE STILL REMAINING
GENDER NEUTRAL ENOUGH TO BE ENJOYED BY A WIDER AUDIENCE. THE TYPOGRAPHY AND OVERALL DESIGN IS FRESH, CHEERFUL AND SHOULD BE EASILY
CONSUMEABLE FOR THE TARGET AGE GROUP WHILE TRYING TO AVOID TIRED AGE-SPECIFIC TRENDS AND REMAIN UNIQUE AND WHIMSICAL.
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